What Do You Want Your Company to be Known For?

What’s the legacy you would like your company to leave behind in the business world? To help you answer this question we gathered thoughts in the way to two articles with different perspectives. Luke Vernon talks from the view of a investor of a new company and talks about the importance of a singular and clear focus for a company to help drive its true potential. Shannon Hernandez dives more into the essence of your brand, remind you to focus your strategy around your ultimate goal. Check out Vernon’s article here and Hernandez’s article here.